Orion Coffee and Tea hired me to design their brand mark and a full packaging system for their coffee and tea products. They had already decided on their name, inspired by the Orion constellation, but they did not have a clear vision for the brand beyond a general space theme. I worked with them to select a color palette and determine a rough style direction before jumping into sketching logo options. Once the logo was selected and refined I moved on to building a brand language around it to use on the coffee bag packaging and product labels.

Logo Variations

Product Lables

One pound coffee bag label

Five pound coffee bag label

Tea tin label

Keurig compatible coffee pod label

Packaging Design

Orion Coffee and Tea’s in-store products include, whole bean coffee, Keurig compatible coffee pods, loose leaf tea, and of course their to-go drink cups. All of these products required a packing system flexible enough to bring the products together under the brand, but also distinguish the different product categories and flavors.

The Coffee Shop

The brick and mortar coffee shop is where the Orion Coffee and Tea brand comes to life. It was very exciting to see my designs filling shelves and entering the world on every to-go cup of coffee sold.

Seth Gillespie

Graphic Designer

Contact me

Email: [email protected]

© Seth Gillespie 2024