Third Wave Water

Third Wave Water first hired me when they launched the company in 2016. They hired me as a freelance designer to develop their brand identity and design their product packaging system. We have collaborate on many projects since then, including a brand refresh in 2023 leading to new packaging and logos, all of which is documented below.

Logo

Third Wave Water Logo_vertical one line
Third Wave Water Logo_vertical 2 lines
Third Wave Water Logo_horizontal 1 line
Third Wave Water Logo_horizontal two lines

Brandmark and Badge

Third Wave Water_brandmark-light background
Third Wave Water_brandmark-dark background
Third Wave Water_brand badge

Icons

Packaging Design

Third Wave Water expanded their product offering, so they needed a packaging system that would visually differentiate their products from one another. The challenge was to create a design system that presented individual products to customers but also clearly identified the main brand.

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TWW-Lifestyle-Espresso-Profile
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TWW-Studio-All-Boxes
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TWW-Lifestyle-Low-Acid-Profile
TWW-Lifestyle-Cold-Brew-Profile

Trade Show Displays

Third Wave Water travels to a lot of coffee events, so they hired me to design a portable trade show backdrop. The goal was to clearly present the brand and communicate that they are providing a water quality solution for coffee lovers.

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Seth Gillespie

Graphic Designer

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© Seth Gillespie 2024