Springs Motel focuses on hospitality and connecting guests to the thriving culture of Yellow Springs, Ohio.

The owners had recently purchased the motel and hired me to design a new brand identity. The goal was to create a brand that reflected the motels new mission of hospitality and intentionally connecting guests to the culture of the village and other local businesses. Sunflowers are a common motif found throughout Yellow Springs, so the design brief requested that I incorporate one into the brand.